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Examples of Effective Team Newsletters

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Ever struggle to find the right piece of content to share with a client or prospect? Or lose track of links shared in email chains or group chat?

We built Team Newsletters to solve these problems and help your team capture industry intelligence at scale.

There’s no need to copy-paste links or spend time formatting text. Simply activate your newsletters, and Feedly will do the rest.

Below you’ll find 4 example newsletters modeled after Feedly Teams customers in finance, information security, sales, and design.

Example 01 — Fintech Trends

Major players in finance are spending a lot of time and money to build, buy, and partner with emerging tech. The developments coming out of niche financial technology companies hold valuable insights for strategy teams.

With a newsletter like the one you see below, you can feed your team a steady stream of updates that help you identify the fintech startups using artificial intelligence, blockchain, and other technologies to disrupt the status quo.

Here is an example of a Team Newsletter focused on the payments industry.

Curated By: Strategy and Business Development teams

Read By: Corporate Strategy & Innovation teams, C-suite, and Sales

Benefits: Share knowledge across teams. Everyone receiving this type of newsletter would be able to quickly scan through the most important payments-related articles that have been saved to the Payments board

What We Love: Customize your newsletter by choosing a template with or without images. You can toggle this option in the settings for each newsletter.

Example 02 — Security Trends

Open source intelligence is now a company-wide priority, from the security analyst to the board room.

In this example, everyone subscribed to the “Security Trends” board will receive a daily newsletter with the latest articles that have been saved there. Note that this newsletter features the text-only template.

One of the best things about Team Newsletters in Feedly is that you can add email addresses for people and groups beyond your Feedly account, such as the CIO’s office or your internal speakers’ bureau.

Curated By: Information security analysts and security awareness leaders

Read By: Internal experts who give talks at security events, or account managers on the sales team who need to keep up with industry trends

Benefits: Feed your experts with fresh, relevant examples they can weave into their presentations. And for the analyst curating this newsletter, you gain visibility for your efforts raising awareness of these business-critical topics in a helpful and consistent way.

What We Love: In the newsletter settings, you can any email address to the newsletter recipients list, such as an internal email list or the CIO’s office.

Example 03 — Sales & Marketing

Sales teams use Feedly as a scalable way to arm individual sellers with news on their target accounts and prospects.

Sales trigger events—news that signals a potential selling opportunity—help you connect with potential customers at any stage of the funnel. In Feedly, lots of teams use Google News keyword alerts to track announcements such as acquisitions or investments, hiring for senior positions, or quotes from decision makers.

This example shows a newsletter for a board called “Growth Accounts.”

Curated By: Marketing, Sales managers, Client services

Read By: Send your sellers and customer success heroes a morning digest of news alerts mentioning their target accounts or brands.

Benefits: Create a Team Board for each account. Every morning Feedly will send out a beautiful email giving each of your sellers a 5-10 minute summary of news they need on their target brands.

What We Love: Gather feedback. Ask your sales team which articles were the most useful in the past week. Look ahead to next week’s sales meetings. Save new articles mentioning those accounts to tailor the upcoming newsletter to those clients or segments.

 

Create the set-up that works best for you and your team. Some will enjoy having one board for each account, while other teams might want to group accounts by segment. It’s up to you!

Example 04 — Design Trends

This final example is from our team at Feedly. We are very passionate about design and delivering the best user experience possible. We learn from each other, and we share insights we find from around the Web.

Three different teammates saved articles to our Design Trends board in this example:

Easily see who saved the story and any notes and highlights added by your team. Click on the article to open it in Feedly.

Curated By: Designers, product managers

Read By: Product, design, and marketing teams can save and share inspiring examples from other companies. Add notes to point out the features you like most.

Benefits: Newsletters are a great medium for brainstorming ideas. Team members can use this board to save blog posts, landing pages, and other types of content to this board from anywhere on the web.

What We Love: Mentioning a colleague in a note will send them a notification via Slack or email. Read about Feedly’s Slack integration.

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Source: ミスチルまとめ

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